Project Concept & Inspiration

This design package brings Newsies: The Broadway Musical to life through vibrant visuals and cohesive branding. Inspired by the Disney+ musical, the poster incorporates:

• A layered composite background with newspapers, fire escapes, and vintage NYC textures.
• The iconic leaping man logo is provided as part of the licensing pack.

Additional elements included merchandise designs and a digital campaign, creating a unified promotional strategy for the production.

Creative Process

Research & Ideation:

• I watched Disney+’s Newsies for visual inspiration.
• Researched vintage NYC aesthetics, focusing on newspapers and urban details.

Poster Design:

• Created a composite background in Photoshop, layering newspapers, fire escapes, and textures.
• Adjusted the leaping man logo for optimal placement and visual impact.
• Balanced typography and credits to meet licensing requirements.

Merchandise Design:

• Developed T-shirt and sweater graphics featuring Newsies branding.
• Ensured designs were scalable and adaptable for various printing formats.

Digital Campaigns:

• Designed social media graphics for Instagram and Facebook.
• Created email campaign visuals for cohesive online promotion.

Key Features

Layered Composite Artwork: Rich textures and NYC-inspired elements.

Merchandise Designs: Bold T-shirts and sweaters for cast and fans.

Digital Presence: Social media and email campaigns for broad outreach.

Challenges & Solutions

Balancing Licensing Restrictions: Worked within the strict logo and credit size requirements while maintaining a creative layout.

Achieving Cohesion Across Formats: Ensured the design translated well across posters, merchandise, and digital platforms.