Project Concept & Inspiration

The Cinderella poster blends creativity and technical precision to visually represent the magic of Rodgers & Hammerstein’s timeless production. The concept revolves around creating an icy, enchanting aesthetic that immerses viewers in the fairy tale world, featuring:

• A dazzling glass slipper is the central visual element.
• The iconic Neuschwanstein Castle evokes a dreamy backdrop.

This design required adherence to strict licensing rules, ensuring that the Rodgers & Hammerstein name was scaled to 70% of the title’s size without compromising the visual balance.

Creative Process

1. Research & Ideation:
   
   • Developed a mood board of iridescent textures, fairy tale castles, and frosty effects.
   • Focused on creating a design that matched the show’s whimsical, magical tone.
2. Photoshop Composite:
   
   • Combined multiple stock images and textures to build the frosted, layered background.
   • Enhanced the glass slipper with iridescent highlights, making it the focal point.
   • Incorporated Neuschwanstein Castle as the backdrop, blending it seamlessly into the frosted landscape.
3. Typography Compliance:
   
   • Adjusted the size and placement of Rodgers & Hammerstein’s name to adhere to production licensing requirements.
4. Finalization:
   
   • Optimized the design for print and digital platforms, ensuring high-quality reproduction.

Key Features

• Icy Composite Artwork: Layers of imagery evoke a frosty, magical setting.
• Award Recognition: Winner of the 2023 Theatre BC Poster of the Year.

Licensing Compliance: Balanced design with required text scaling for Rodgers & Hammerstein’s branding.