Concept & Inspiration

The FIFA World Cup is more than just a tournament. It’s a celebration of culture, heritage, and sportsmanship. This poster was designed to reflect Qatar’s unique identity, incorporating key national elements:

• The Arabian Oryx symbolizes endurance and strength, representing Qatar’s resilience.
• Khalifa Stadium: An architectural icon symbolizing the country’s modern aspirations.

The maroon and white are colours drawn from the national flag, with gold making an excellent accent colour. Dynamic typography and movement-driven design elements enhance the design, conveying the energy of the World Cup.

Creative Process

Research & Ideation: Exploring Qatar’s cultural identity, analyzing traditional motifs, modern sports, and related branding.

Sketching & Concept Development: Drafting early iterations, experimenting with composition and iconography.

Colour & Typography Selection: Ensuring high contrast, cultural resonance, and sports-driven dynamism.

Digital Refinement: Finalizing vector details, enhancing textures and creating patterns.

Challenges & Solutions

Balancing tradition and modernity: The Oryx and stadium were stylized to maintain cultural authenticity while ensuring a contemporary feel.

Maintaining readability and impact: Strategic colour placement and typography were adjusted for visual clarity at different scales. The type was chosen to represent an Arabic writing style and adjusted to enhance readability.

Final Outcome

The completed FIFA World Cup poster merges cultural heritage with modern sports branding, creating a visually striking and meaningful design that resonates with football fans worldwide.